SEO Explained…Without Getting Confused
Search Engine Optimisation may sound technical but it really isn’t!
…and it affects us all, directly.
SEO is something that we all should be aware of because it affects us all – no matter how little you tell yourself you spend online. SEO results in billionaires and bankruptcy. From Facebook to ordering a pizza, it is directly responsible for the growth of websites you have love. SEO is what google kindly ‘request’ website designers take the time to do. If you do as google wants you to; you become the next big thing, go against googles kind ‘request’, nobody ever hears of your life changing new invention.
I will call it seo from here on – optimisation takes too long to say. SEO, simply put, is web design that meets googles standards. SEO is just doing such things as making sure the websites photos are properly tagged, making sure that your descriptions meet a certain amount of words etc. All easy to do; but the the amount of rules is about the size of your average phone book. And it keeps changing.
SEO takes such a long time to learn and make sure all the boxes are ticked, people usually don’t do it. Many professional designers and ‘have-a-go hero’s’ just don’t have the time for proper SEO. Cheap web design usually has very little seo. It requires an uncapped number of hours to sustain and requires constant analytics and re-design. If you are thinking of getting cheap web design, know that proper SEO cannot be part of the deal…it just takes too long!
Is SEO For You?
SEO Quick Questions:
Correct SEO designs take time and money. Ask yourself the following
Do you need to be found online by people looking for your service?
Do you need to be found online by people looking for your products?
Is your website currently raking well?
Is google addwords the correct option for you?
Can SEO make you more money than you will pay?
If you already have more business than you can handle, you may not need Search Engine Optimisation services.
Getting Started With SEO
Keyword Research and SEO go together
If you know what people are looking for, you have a better chance of getting noticed
To give you an idea of what is involved, I would suggest that the first thing to do is get a sense for how many people are searching for particular words or phrases, then try to create a page that is built around that keyword. If you want to build a page focused on a particular word, there are a few points that should be done such as naming the page with that word, having a header starting with that word, having the paragraph under the header to give information about that word etc.
To research which words are the best, you need can create a google adwords account (its free)
SEO Main Points
The main points to know about your websites SEO are:
Google:'You should be cautious when choosing SEO' (work from designers.)
Google recommend that website owners be cautious when choosing SEO work from designers.
Bad SEO practices can result be being dropped from google. (e.g. BMW & Interflora)
Never try to use tactics that go against googles best practices. No matter how big you are, you have to ensure that your web designer or SEO specialist does not try to use bad practices to get you ahead of the competition. This article shows that BMW Germany had to work hard to get relisted after their “violation of our Webmaster quality guidelines”. Interflora was also suspected of doing something wrong when their ranking dramatically dropped from Google. You can read more about this here.
Your site content and structure needs to be correct. (What you say, how you say it and how you code it.)
Images must be the right size and described correctly (multiple images if necessary)
Keywords need to be researched to provide google with useful information. (Get the most back by giving google what its lacking)
Google 'Adwords' will always get you better results (In life, you get what you pay for)
Arrow Design offers full SEO services in Dublin and have a proven track record of Success
…We do more, so you can do less 🙂